The JWR Jewelers team look forward to
being your family jeweler. Our team
of trained gemologists and jewelers
approaches each purchase with the
heart of a teacher and will walk
you through the process to
ensure you get the piece you
are looking for each and
every time.

Our Team

John and Patti Reed, Owners

In his hometown of Lavonia, Georgia, John Reed, age 15, began his career in the jewelry business with Cal and Francis Andrews of Andrews’ Jewelers. By the age of 16, he knew that he wanted to make it his career. After graduating from Emmanuel College in Franklin Springs, Georgia, John enrolled in UGA and began work at Foster’s Jewelers, where he worked for 11 years.

In the fall of 1993, John and Patti opened JWR Jewelers in Beechwood. They believed there was no better area than Beechwood to start their business, and the area is even better today. With the opening of JWR, Patti began her new career in jewelry by her husband’s side.

John received his Graduate Gemologist title (GG) from the Gemological Institute of America, the world’s most recognized authority in gemological training. He currently serves as president of the Georgia Jewelers’ Association.Patti graduated from the University of Georgia, Grady School of Journalism. After years spending time with their two sons at home, Patti now enjoys working with John as they strive to make JWR Jewelers number one in the Athens Area.

Tony Cruz, Store manager

Tony has over 10 years experience in retail jewelry sales and store management. He has been with JWR Jewelers since November 2005. Tony is a Diamond Graduate of the Gemological Institute of America and is currently working on his Graduate Gemologist degree with GIA. Tony is a 1983 graduate of the University of Georgia’s Terry College of Business and a 1986 graduate of the University of Georgia School of Law.

Jennifer Brown, Pandora Manager

Jennifer moved to Athens from Seattle and began working at JWR in 2008. From the time Jennifer was a little girl, she loved playing dress-up. Years later, she was a part-owner in a costume shop in Seattle. Now, Jennifer loves dressing up in Pandora Jewelry. As the JWR Pandora expert, Jennifer is knowledgeable about everything Pandora.

Paul Henriques, Award-winning Designer & Master Gemologist

We like to say that Paul’s playground as a child was his father’s jewelry shop. Paul is a 3rd generation jeweler from Jamaica. Paul trained in Germany for 9 years, and received his Master Jeweler title from Goldschmiede Schule in Pforzheim, Germany before returning to Jamaica to work at his father’s business.

In 2004, Paul came to the USA and began to work as a Master Jeweler with JWR Jewelers.

Paul has incredible talent in designing and re-designing jewelry. Jewelry designed by Paul won the 2008 and 2009 Best of Show Award at the Georgia Jewelers’ Association Design Contest and competed on the national level in New York.
Paul’s passion is designing colored gemstone jewelry, especially around unusual gemstones.

Jennifer Patterson
Jimmie Beals and Blaine Dillon
Svea Bogue and Andrea Murdock